The variety of Mutual Fund schemes available for investments has grown substantially in the last five years. If the experience of developed markets is anything to go by, this number and complexity is likely to increase further. Annual rankings of mutual funds in terms of returns often show dramatic changes in ranks, quarter after quarter, year after year.

So how do you really choose a mutual fund? The performance of a mutual fund is affected by many factors, such as investment style of the fund manager, asset class of the mutual fund investment, mandate and style drift, etc. We use time tested tools to research, evaluate and choose good fund managers and then classify them in terms of asset class and style.

These managers are then used to implement your portfolio designed as per your investment planning.

With increasing competition, stringent regulatory requirement and international players, we find that investing through mutual funds works well for most investors – those new to investing as well as veterans.